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饰品如何在新年提高销售发布时间:2013-01-09 10:22 点击次数:35

大多数工业品销售,其利润主要来自价格顺差和销量返利。品牌知名、产品附加值高时,价格空间比较大。而通路货则没有这么幸运,销售好不容易上去了,价格却惨不忍睹。单打销售利润这张牌,一遇到客户砍价、对手出恶招,就会前功尽弃。笔者最近在北京、广州市场考察时,发现叉车行业改变了传统的赚钱模式,从单一的销售,发展到二手车交易、租赁服务、配件销售、维修服务等业务交叉模式,任何一笔交易都有可能带动多笔业务。利润倍增,并不是虚妄之事。

Most of the industrial sales, its profit mainly from surplus and the price sales rebate. Well-known brand, high value-added products, the price space is larger. And access the goods is not so lucky, good sales is not easy to go up, prices are disastrous. Singles sales profit this card, a meet customer bargaining, opponents out of the evil, would have been wasted. Author recently in Beijing, guangzhou market investigation, found that the forklift truck industry has changed the traditional mode of making money, from a single sales, the development of second-hand car trade, lease service and accessories sales and maintenance services business cross model, any deal is likely to drive more business transaction. Profits, not false.

叉车的主力军是柴油叉车,国产销量从10年的1万台,增长到2010年的23万台。销量呈几何级增长,而产品销售利润的增长只是算术级增长。不少经销大户,做成了平价销售,然后靠量大赚取厂家提供的返利。整车不赚钱没问题,这些经销商或者分公司,死死抓住配件销售、售后维修等利润命门,进而利用手头的客户资源,带动租赁和二手车业务。

Forklift truck is the main force of diesel forklift, domestic sales from ten years of 10000, in 2010 to 230000. Sales growth with geometric level, and the growth of the sales profit of products just arithmetic level growth. Many large distribution, make it cheap sales, then by large amount of earning rebate provided by the factory. Vehicle don"t earn money no problem, these dealers or branch, desperately grasped accessories sales and after-sales maintenance profit way, and then use the customer resource in hand, drive the lease and used car business.

     
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