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电影中的意义看明白人生发布时间:2013-01-09 10:18 点击次数:29

我们都看过《三国演义》,其中有一段是这样的:曹操为了考验曹丕和曹植谁更能干,就故意让他们出辕门,又让守门士兵不放过去,后来杨修给曹植出了个主意,就让曹植说:“我奉丞相之命,有阻拦者斩”。就这一句话,曹操以为曹植能干。为什么呢?因为曹操考验的就是两个儿子的魄力。而企业的营销人,最需要的就是恰恰就是这种魄力。

We all read The Three Kingdoms ", one is like this: cao cao cao PI in order to test and cao zhi"s who is more capable, YuanMen will deliberately let them out, and the porters soldiers not to put the past, then beginning to cao zhi"s out an idea, let"s say: "I in the lives of prime minister, has blocked the chop". Just this sentence, cao cao cao zhi"s look like. Why is that? Because of cao cao test is the energy of two sons. And enterprise"s marketing people, need most is just this kind of courage.

 

 

 

 

 

 

  1、缺乏魄力是营销人致命弱点

1, the lack of drive is marketing person fatal weakness

 

 

 

 

 

 

  曾国藩在招聘湘军时,有两个标准,其中一个是不收投机取巧,二是不怕死。所以湘军能打仗。企业在招聘营销人员时,也应该有个标准,这个首要标准就是要有魄力。什么是魄力呢,简单的讲,敢于想,敢于做,勇于负责。我曾问过一些企业区域经理,如何你们要把本区域市场做到什么程度,你们需要什么样的支持和什么样的回报?如果区域独立自盈亏任,你敢负责吗?回答的总是有各种理由的借口,那么,好,就给你需要的这些权力,你有信心吗?回答是的人也是少之又少。

Zeng guofan, when recruiting xiang, there are two standards, one of them is no charge for the opportunistic, 2 it is to conquer. So xiang to war. Enterprises in recruitment marketing personnel, should also have a standard, the primary standard is must have the courage. What is verve, simple, dare to think, dare to do, have the courage to. I have asked some enterprise regional manager, how do you want to make the regional market, you need what kind of support and what kind of return? If the regional independent from the profit and loss, do you dare to responsible for? Answer always have the excuse of all sorts of reasons, so, good, will give you need the power, you have faith? Answer yes people are few and far between.

     
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