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冬季什么饰品好卖发布时间:2013-01-09 10:17 点击次数:43

 我不愿意谈过多的营销技能与具体策略,是因为通过营销咨询和培训工作经历,我们发现,中国好多企业缺乏的不是策划水平与营销技能。这种认识与企业自己的认识不同,企业往往认为自己缺乏的就是营销的技能和策划的创意。那么什么是当今营销人所缺乏的呢?或者说成功的营销人具备什么样的首要特征呢?我认为最重要的就是理性与魄力。

I don"t want to talk too much marketing skills and specific strategy, because through the marketing consulting and training experience, we found that many enterprises in China lack is not the level of planning and marketing skills. This kind of knowledge and different understanding of their own, enterprises tend to think of their own lack of is the creative marketing skills and planning. So what is the lack of marketing people today? Or the primary characteristics of successful marketing people have what kind? I think the most important thing is the reason and courage.

 

 

  在为一家国内著名家电企业区域经理培训时,本人有过这样一个经历,当要求各区域经理主动提出问题或讨论本区域的问题时,他们大部份是不太敢讲。我说,在内部,问题都不敢讲出来的话,怎么谈得上解决问题呢?这就是企业的现状,我称之为企业营销中“皇帝的新衣”,这种新衣不至一个老总穿在身。这里反映出什么问题呢?那就是营销人的理性的缺失与魄力的匮乏。而这正是成功营销人的最重要的素质。为什么这样讲呢?

In the regional manager for a domestic famous home appliance enterprise training, I have had such an experience, when demand each regional manager offered to question or discuss the problem of the area, most of them are not dare to speak. I said, in internal, problems all dare not say, how to talk to solve the problem? This is the current situation of the enterprise, I call it "the emperor"s new clothes", in the enterprise marketing the new clothes may not be a manager in the body. Reflect what problem here? That is the lack of rational marketing people and the lack of courage. Which is the most important qualities of a successful marketing of. Why do you speak?

     
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